This talk will help define some of the basics of SEO (Search Engine Optimization) marketing. We’ll then explore how AI has changed it to create GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). We’ll also discuss some simple content changes you can make to your website now to help ensure you get the visibility you deserve. Lastly, we’ll explore other strategies to leap over the SEO/GEO/AEO challenges. While it may seem daunting, AI and automation will work in your favor to win the game.