I’m a strategic design leader with a deep belief that clarity drives change. For over 20 years, I’ve helped organizations solve messy, high-stakes challenges through a blend of design research, behavioral science, and systems thinking.

Today, I serve as Managing Director at ZoCo Design, where I lead growth strategy and healthcare innovation. I work at the intersection of insight, design, and business development, helping organizations unlock new market opportunities and deliver better, more human digital experiences.

Previously, I founded and led McDougald Research, a boutique research firm known for delivering measurable outcomes across healthcare, financial services, tech, and consumer goods. From uncovering hidden patient barriers to designing scalable service models, my work has always been about aligning human needs with strategic action.

At ZoCo, I’m building on that legacy by shaping our go-to-market strategy, expanding our national presence in healthtech, and partnering with teams to apply human-centered strategy alongside the latest design and research approaches.

What I’m known for:

Turning qualitative insight into organizational clarity and product acceleration
Leading multi-disciplinary teams through research, strategy, and execution
Navigating complexity in healthcare and other highly regulated spaces
Building trust with stakeholders, from C-suite to implementation teams
Contributing thought leadership on the future of UX and healthcare innovation